Detail kurzu

SAS(R) Real-Time Decision Manager: Creating and Managing Campaigns

EDU Trainings s.r.o.

Popis kurzu

This course provides an overview of SAS Real-Time Decision Manager 6.6 and prepares you to construct inbound marketing decisions using the solution.

Obsah kurzu

Introduction to SAS Real-Time Decision ManagerCreating and implementing campaigns.Working in SAS Customer Intelligence Studio.Inbound campaign basics.Campaign Fundamentals and Basic NodesBeginning a campaign with the Start and Reply nodes.The Process and Business Rules node.Adding Filter and Branch nodes.Assigning treatments.Assigning reply variable values.Advanced NodesCalculated variables and the Assignment node.Adding a Cross Table node.Creating TreatmentsCreating treatments.Specifying inbound contact rules.Creating and using dynamic treatment custom details.Updating treatments.Treatment Eligibility and ArbitrationAssigning treatment eligibility.Arbitrating treatments by sorting.Arbitrating treatments using self-learner processes.Decision Treatment Campaigns and Campaign SetsOverview of decision campaigns, decision treatment campaigns, and decision treatment campaign sets.Creating and using decision treatment campaign sets.Finalizing a CampaignValidating a campaign and running test cases.Documenting and marking for deployment.History CampaignsIntroduction to the common data model.Capturing campaign history data.

Cieľová skupina

Anyone responsible for designing, implementing, and testing marketing campaigns using SAS Real-Time Decision Manager
Certifikát Na dotaz.
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