Detail kurzu

SAS(R) Marketing Optimization: Maximizing Campaign Efficiency

EDU Trainings s.r.o.

Popis kurzu

This course teaches you how to use SAS Marketing Optimization 6.6 to develop marketing scenarios and interpret the results of the optimization analysis.

Obsah kurzu

Getting StartedOverview of the marketing optimization problem.Major features of SAS Marketing Optimization.Navigating the user interface.Input Data for SAS Marketing OptimizationRequired and optional data tables.Input Data window.Creating input data.Creating and Optimizing a ScenarioWorking in the Optimization Scenarios Category view.Scenario window.Creating and optimizing a scenario.Scenario ModelingFilters and measures.Scenario modeling.The Cross-Sell Business ProblemBase scenario.Infeasible scenarios.Additional TopicsCustomer and household-level constraints and contact policies.Optimization parameters.Contact history and mandatory communications (self-study).AppendicesDirectory structure in SAS Marketing Optimization.SAS Management Console tasks.

Cieľová skupina

Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes
Certifikát Na dotaz.
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